Replicas / Brand01

Brand

Simple rules. Infinite outcomes.

Download Replicas logos and reference our colors, type, and grid.

Download the kitView assets
Replicas symbol7 cells / 3 × 4 grid

Core assets

Logo

The symbol is based on Conway’s Game of Life. Use bright green on dark surfaces and deep green on light surfaces.

Replicas symbol in greenPrimary mark
WordmarkGeneral Sans / 300
Replicas

Set the wordmark in General Sans Light. Do not substitute another typeface or attach a tagline.

Dark UI greenLight UI greenBlackWhite
Symbol02

Conway’s Game of Life

The symbol uses seven cells from Conway’s Game of Life. It represents small, defined rules producing changing systems, like people and agents working in Replicas.

Read the story

Toolkit

Colors, type, and grid

Color
Dark UI
Light UI
--green-dark-ui: #3EEBA3
--green-light-ui: #2F9D57
--black: #121212
--canvas: #F4F5F1
Type
AaAgent 07 / Running

General Sans is the primary typeface. Geist Mono is used for labels and technical details.

Grid

Use one logo cell as the base unit for grids and graphic compositions.

Contact

For additional formats or brand questions:

founders@replicas.dev